In this episode of Health Care Rounds, we are rebroadcasting a conversation with Mr. Ramon Soto, Chief Marketing and Communications Officer for Northwell Health. Mr. Soto came to what was formerly known as the North Shore Long Island Jewish Health System after seven years of unsuccessful deliberations on how to rebrand the system. In the interview, he touches upon how marketing is much more than “what looks good” and how to use market analytics to create a more consumer-centric health system. This episode originally aired on October 18th, 2018.
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Darwin Research Group Inc. provides advanced market intelligence and in-depth customer insights to health care executives, with a strategic focus on health care delivery systems and the global shift toward value-based care. Darwin’s client list includes forward-thinking biopharmaceutical and medical device companies, as well as health care providers, private equity, and venture capital firms. The company was founded in 2010 as Darwin Advisory Partners, LLC and is headquartered in Scottsdale, Ariz. with a satellite office in Princeton, N.J.